“This is the original version of Young’s seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists.
This version has been custom-formatted for Kindle and checked for typos. It includes an interactive table of contents.”
New Books Playground says: A Technique for Producing Ideas introduced us to some nice little ideas to generate: more ideas.